China’s printing industry has a long history, and there are many internal sub-sectors, which can be divided into publishing, packaging, printing and other printing. Printed products are used in all major areas of national economic life. This brings great convenience to the lives of our citizens. Thanks to the rigid demand of the national economy and cultural market and the integration and development of global integration, China’s printing industry has made considerable progress. The scale of the market has grown steadily, and an industrial economic system with knowledge and information as its main content and which can influence international competitiveness has gradually formed. So, what is the current status of the printing industry?
In general, China’s printing industry can be divided into publishing, packaging, printing and other printing. After years of development, the printing industry has made great progress, and the number of enterprises reached its peak in 2010. As of 2016, China’s printing industry is known as the number of large-scale enterprises above 5,277. Among them, 595 companies suffered losses, and the average loss of loss-making enterprises was 4.183 million yuan. In 2016, the total assets of China’s printing industry reached 559.15 billion yuan. Industry sales revenue was 765.325 billion yuan. In 2016, the total profit of the industry was 53.41 billion yuan.
Steady growth in the overall size
At present, the printing industry has become an important part of the national economy. The data shows that in 2011-2017, China’s printing industry market grew rapidly, with a growth rate of more than 10% in many years. In 2017, China’s printing industry market scale was 78.51 billion yuan. Today’s turnover is higher by 2.82% than last year.
Low market concentration
As of the end of 2017, there are 5,491 enterprises in China’s printing industry. It has increased by 228 over the previous year, an increase of 4.33% over the same period of last year. The market competition is fierce and there is a lack of large-scale leading enterprises. The turnover of listed companies still accounts for a small part of the total market volume. Moreover, China’s printing companies have their own characteristics in certain segments, such as newspaper printing, cigarette printing, label printing, and bill printing. General commercial printing and packaging printing companies are more concentrated. At the same time, there are a large number of small and medium-sized printing enterprises, and the products are homogenized, which intensifies market competition.
In the face of the low concentration, the State Administration of Press, Publication, Radio, Film and Television issued the “Development Plan for the 13th Five-Year Plan Period of the Printing Industry” During the “Thirteenth Five-Year Plan” period, the national printing demonstration enterprises and small and medium-sized printing enterprises have further enhanced their ability to lead radiation, and industrial concentration has continued to increase. By the end of the “Thirteenth Five-Year Plan” period, the output value of key printing enterprises above designated size accounted for more than 60% of the total printing output value and cultivated a number of large-scale printing enterprise groups with international competitiveness.
Regional development imbalance
From the perspective of market layout, printing industry enterprises have obvious regional characteristics. The printing enterprises are mainly distributed in the Pearl River Delta with Guangdong as the center, the Yangtze River Delta with Shanghai and Jiangsu and Zhejiang as the center, and the three major regions of the Bohai Sea with Beijing and Tianjin as the center. The above three regions are also relatively dynamic areas of China’s economy, and the industries such as printing and publishing, food and beverage, and daily chemicals are more developed. In addition, as a gathering place for electronics and light industry, the areas of southern Anhui and Jiaodong Peninsula have also gathered more packaging and printing enterprises.
From the perspective of the distribution of the top 100 enterprises, the Pearl River Delta, the Yangtze River Delta, and the Bohai Sea have gathered 70% of the enterprises. The income from the main business of these enterprises accounts for 80%, and the regional development imbalance is particularly obvious. In this regard, the “Plan” pointed out that during the “Thirteenth Five-Year Plan” period, all regions are required to coordinate development, and the entire industry shows strong resilience. The industrial cluster effect in the Pearl River Delta region is more prominent. The comparative advantages of foreign high-end processing services in the Yangtze River Delta region are further enhanced. The coordinated development of the Beijing-Tianjin-Hebei region is accelerating, and the level of capacity gradient transfer in the central and western regions continues to increase.
Industry technology advances significantly
Achieving the initial transformation from a printing country to a printing power is one of the main goals of the 13th Five-Year Plan. It is imperative to accelerate the development of printing technology in the future. In fact, since 1998, the technical level of China’s printing industry has been greatly improved, and the number of related patent applications has fluctuated, reaching a peak in 2017, reaching 12,417. Under the guidance of the above objectives, new patents will continue to emerge, and the number of patent applications is expected to reach a new high position.
Packaging printing and green printing are developing rapidly
As the largest branch of the printing industry, packaging and printing serve a wide range of industries in the national economy and residential life, such as food and beverage, daily chemicals, electronic communications, tobacco, medicine, clothing, and other fields. Its services are extensive and its development is closely related to the development of its downstream service sector. During the “Twelfth Five-Year Plan” period, with the rapid development of China’s food industry, medicine, electronic information, e-commerce, logistics, and other industries, China’s packaging and printing industry have developed rapidly. In addition, due to the relatively small investment scale of the packaging and printing industry, the ability to absorb labor force is relatively high, and the damage to the environment is low, which is favored by many local governments. Policy concessions and support have promoted the rapid development of the industry.
In addition to the rapid development of packaging and printing, green printing has become one of the important themes of the industry. Policies and markets require printing technology to be more environmentally friendly. Packaging materials are mainly environmental protection and conservation. After the printed materials are discarded, they are easy to recycle and reuse, and can be naturally degraded to achieve non-polluting and low-pollution packaging.